The Trading Show-10 Reasons To Attend Exhibition Show

Whats a trade show? Markable offers a unique approach to attending trade shows, whether it's the trading show or a custom event. A trade show is a fantastic opportunity for businesses to showcase their products and services, and with Markable, you can make the most of this event. Our team of experts can help you design a booth that stands out and attracts attendees to your brand. So, whether you're a trade show veteran or attending for the first time, let Markable be your guide to success at the trade show.

Whether you are a retailer or a wholesaler, there are many advantages to attending trade shows. While cost is, of course, an issue since you typically will have to travel to attend these shows and pay for registration fees, there are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure, and more.

My personal opinion is that you should always do your homework and make sure that the exhibition you are planning to participate in has measurable ROI for your company and that your sales team sees this as an opportunity.

the trading show | custom trade show

Whats a trade show ?

A trade show is an event where businesses from a specific industry showcase their products or services to potential customers, partners, and other industry professionals. These events are a great way to increase brand visibility, generate leads, and network with others in your industry.

Let’s see some of the benefits of attending these the trading show:

1.Gain knowledge and exposure to new the trading show & products

Stimulate new ideas and creative ways to support your business despite the economy, past seasons, and more. Where you will gain this knowledge is endless – your competition at the show, your general experience at the show, and even your participation at the show will make an impact.

2.Meet other retailers and vendors

Meet other retailers and vendors you can lean on, learn from, and possibly gain business from that you would not have had the chance to meet had you not attended that the trading show.

3.Learn about the competition

Learn what your competition is up to without going to great lengths since their business information will be easily accessible. Instead, ask yourself how you compare your match and evaluate your strengths and weaknesses to best support your business.

4.Don’t forget PR

Expose yourself to the press attending the trade shows, so they know about your business – retail or wholesale. Make sure your business stands out so that they will remember you.

5.Lead generation

Generate leads for strategic alliances and, most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files – and your business outreach.

6.Be open to learning new things

Participate in educational seminars, networking events, and surveys that only take place at trade shows and will expose you to new people, new business, and new ways of thinking for your business’s success.

7.Benefit from direct communication

Get answers right away! Whether from a vendor or a retailer, the trading show allow for immediate communication and easy, accessible outlets of exposure for vendors and retailers.

8.Keep abreast of what is trending

Become educated on your industry to better support your clients and customers by utilizing all the resources the trading show offer.

9.Opportunity for product launch

You have a new product, and you want to promote it. Now there is the opportunity to show your product to key players in your field in a well-known exhibition or trade show. But, unfortunately, many companies wait for the right play to introduce a new product.

10. Don’t forget to have fun!

Have fun. Yes – have fun. Nothing gives more energy than a good time while keeping the entire team motivated to work more!


Monja Uzunovic

As a passionate marketing & event professional, I'm client-oriented, with an instructive sales approach, and I do believe that " The power of mouth" is one of the best ways of advertising your work.


If you're planning to attend a trade show, having a visually appealing and functional exhibition stand is crucial for attracting attendees and showcasing your brand. At Markable a Exhibition Stand Contractors in Dubai ( UAE ), we offer custom trade show booths that can help your business stand out in a crowded event space, whether it's the trading show or a custom a trade show. Our team of experts can work with you to design and build a unique and effective exhibition stand that meets your specific needs and objectives. So, buy Exhibition Stand from Markable and make a lasting impression at your next trade show.

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