Pinterest is a visual social media platform where you can create and share pins, design boards, and shop. On Pinterest, users share and save content to virtual collections called boards. Pinterest is an entirely new breed of marketing and is an instant favorite of millions of businesses.
On Pinterest, 78% of users say it’s helpful to see brand content on the platform.
55% of people use Pinterest to shop and buy.
The 2020 study shows that 87% of Pinterest users have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase.
So, as we can see, this is also a great marketing tool for B2B to generate leads, drive traffic, and get more sales.
There are different types of accounts to choose from when it comes to Pinterest: Personal Account and Pinterest Accounts for Business. Switching to a Pinterest Business account is worth it to grow your brand’s presence. The vital difference between the personal and business account is that you’ll have access to a suite of business features that personal accounts don’t have.
When you set up your business profile on Pinterest, you’ll gain access to Pinterest Insights, which will give you a better understanding of your Pinterest Analytics.
Having a Business account on Pinterest will also unlock additional insights and features within PLANOLY’s Pin Planner dashboard.
With a business account, you’ll have more control over branding and content attribution on the platform – as well as access to more marketing tools.
Click on the three dots on the top right-hand corner of the screen and select ‘Add a free business profile.’
Click Get Started on the pop-up that appears.
Follow the prompts to create your Pinterest Business Account
Log in to your Profile.
Click on the three dots symbol on the top right-hand corner of your screen and select ‘Upgrade your account.
Fill out the information about your business.
Rich Pins are a type of organic Pin that automatically syncs information from your website to your Pins. If something changes on the website, the Rich Pin updates to reflect that change. Rich pins help you in driving traffic to your site. There is a way how to apply for Rich Pins before you can start using them.
If you have the product, article, or recipe content on your site, you’ll need to add rich meta tags to those web pages. After adding meta tags to your web pages, validate one of your correctly marked-up content pages in the Rich Pins Validator. If the webpage you are applying with is correctly marked up, you’ll see an approval message. This process can take up to 24 hours.
Right keywords play a vital role in Pinterest search engine optimization (SEO), and also keywords play an essential part in Google’s ranking of Pinterest content. When you start to write a caption, first of all, analyze the keywords for your business or the products that your Pinning and start including that term, or terms, in your Pin captions. Use short keywords as minimum as you can. It will help you rank higher in search results.
One of Pinterest’s future is the ‘Pin it’ button. You can easily add the social share button to your website. This allows users to share your content more efficiently, and you may as well make it simple to control what images they share from your site.
According to Pinterest, 61% of Pinners have purchased after seeing business content on their feed. Just go to the Ads tab in your business account’s navigation bar to launch the ad campaign.
This is a powerful visual search engine that knows how to target a specific audience, considering it understands precisely what people are looking for and interested in. This is a massive opportunity for businesses to promote their brand and reach new customers on the platform. I want to highlight that Pinterest Ad isn’t available everywhere yet. For example, Pinterest Ads aren’t available in UAE, so that you won’t create ads.
This is a highly visual platform. Please make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic. Also, a good option is adding text on your Pins. Remember that your Pin is just a snapshot of the link you’re sharing, so you’ll want to keep the text on your Pin short and straightforward. Grab the attention of your audience.
Use all information which you’ll give from the Pinterest anaclitic—seeing what pins are performing best, when, where, and who engages with. See if you’re hitting your target audience or even discover new audiences that you hadn’t considered before. Using this platform Analytics is a perfect way to learn what’s working for your audience and can help you optimize your marketing strategy.
Currently, this platform has 322 million users worldwide, and 87% of its users state they have purchased a product they’ve found through the site, yet it’s still relatively untapped by businesses. Pinterest offers brands the opportunity to showcase products and services to an engaged, niche marketplace that’s ready to spend.
So, if you’re not using it yet for business already, my advice will be to start pinning now!
As a passionate marketing & event professional, I'm client-oriented, with an instructive sales approach, and I do believe that " The power of mouth" is one of the best ways of advertising your work.
