Point of sale displays or POS refers to products displayed near, next to, or in a transactional purchase area. POS displays trigger a "problem recognition response" and generate impulse purchases.
They are intended to draw the customers' attention to products, which may be new, or on special offers. They are also used to promote special events, e.g., seasonal or holiday-time sales
Types of POS displays
The most common items on the point of sale display are convenience products. The practical significance of purchase displays has many advantages in-store and can help both retailers and buyers to love your brand. Point of purchase displays has been shown to increase sales at retail by as much as 20 percent!
That's why in Markable to each POS project have a focused & strategic approach.