Point of sale displays or POS refers to products displayed near, next to, or in a transactional purchase area. POS displays trigger a "problem recognition response" and generate impulse purchases.
They are intended to draw the customers' attention to products, which may be new, or on special offers. They are also used to promote special events, e.g., seasonal or holiday-time sales
The most common items on the point of sale display are convenience products. The practical significance of purchase displays has many advantages in-store and can help both retailers and buyers to love your brand. Point of purchase displays has been shown to increase sales at retail by as much as 20 percent!
That's why in Markable to each POS project have a focused & strategic approach.
First, let's start with Display bins. These are extremely versatile making them a very cost-friendly option, one that can be used time and time again. Not only are they ideal for discount products, for till point incentives and all shop floor uses, but they are perfect for exhibitions, trade shows and events. Visit Print and Display to see a range of shop floor dump bins.
However, countertop units are extremely cost effective, these small countertop units are designed for till point sales. Fast moving consumables such as small toiletry items, beauty items or food could be the perfect counter top products to display. You can find examples of good counter displays to help get ideas.
Free-standing display units are suitable for products you want to draw attention to. Are you stocking a new brand of makeup? Selling the latest music CD releases? Whatever the reason for bringing attention to a particular product, an FSDU is a fantastic platform.
Additionally, pallet displays are fantastic for popular, fast-moving products. By using a pallet display, you can highlight key products quickly to all store visitors, making it easier for them to find.
Finally, POS wobblers are extremely cheap yet very effective. They are the signs which help shoppers make last minute buying decisions. Wobblers are placed on shop shelves or on product displays, making products pop out. Use wobblers to create discount messages or other USPs which may persuade a shopper to purchase.
Did you know that 70% of consumers' purchase decisions are still made in-store?According to a survey by CreditCards.com, "Eighty-four percent of poll respondents say they've made an impulse purchase at some time, and 77% in the past three months."Sales from signs with displays outperformed those without displays by 20%.Regularly priced items with signage outperformed clearance items, without signage, by 18%.Signs which were part of a display drew customer attention and were 70% more likely to be purchased. Research on eye-tracking has shown that 13% of eye fixations in-store are related to point-of-purchase signs — this a significant amount of visual real estate.
Let Markable customize the right plan with innovative POS schemes for your company.Displays we design and produce will attract your audience and allow them to engage with your products effectively.
