Marketing Material: A Clever Way to Increase Sales, And Here‘s Why!
It should not be a surprise to learn that the marketing sector is focused on a single result: making sales. In addition, there are a number of approaches and ways to take to generate revenue. But did you know that one of the smartest and probably easiest ways to land sales is by taking advantage of marketing material?
It is true, using marketing material or promotional products such as tech gadgets, or different accessories can make your life as a salesperson much easier!
Now, we know that we live in a very fast-paced society, and many people believe that marketing materials are unnecessary or even ineffective. But that is completely wrong! According to Promotional Products Association International (PPAI), promotional gifts are the sixth most successful marketing activity for businesses around the world. Another study, by Baylor University, showed companies who gave away promotional products were able to increase their sales by an impressive 22%!
In this article, we will cover the most important reasons why marketing materials truly are a very clever way to increase sales!
Marketing material increases the likelihood of customers remembering you
[caption id="" align="alignnone" width="800"] Marketing material increases the likelihood of customers remembering you[/caption]
[caption id="" align="alignnone" width="800"] Amazon Payment Service[/caption]
Every company wants to be remembered by its customers. And of course, they want the customer to associate their company with something positive. That is exactly where marketing materials or promotional products come into play.
Customers are more likely to remember a company and its products or services if that company uses promotional products. According to a study done by PPAI, 76.2% of people who received promotional products in the past two years were able to remember the actual product, the company, and the message associated with the promotional item! And that is a pretty useful statistic to know!
What is more important, when your customers remember you, your company, and what it stands for, they are more likely to recommend you and your products to others. So, making use of promotional materials is a guaranteed strategy to raise people's knowledge of your business and get new customers.
Build trust with customers
People are smart, they won't fall for old sales stories and promises. Rather they want something real. Something that will show them that your company is trustworthy and that your products are good. How do you do that? By giving them high-quality marketing materials.
Many companies make the mistake of giving out items that are of very poor quality, simply to save some money. This does the complete opposite. Yes, by doing this they might save some cash on making the actual products. But, in the long run, they are at a massive loss!
You see, the consumer relates the quality of your marketing materials to the quality of your services. So in the mind of the customer, poor quality materials equal poor quality products and services.
To make customers trust you and come back to you, your marketing materials must be of the highest quality. Customers' confidence and trust in your company will be supported by the high quality of your advertising materials.
With marketing material, you have many products to choose from
Advertising campaigns get a big boost in originality and creativity through the use of marketing materials. There is a huge variety of things that you can personalize with your company's name.
Now, some would argue that simple marketing materials like brochures or business cards do the trick too. But, even though business cards are useful in many situations, promotional products take things one step further.
Your customer might be the only person to see your business card. But items like tech gadgets, umbrellas, and lanyards will be used and shown for months to come. And, they can even be customized to your particular target market! They will give your company the opportunity to express its creative side.
Basically, because of their one-of-a-kind nature, promotional items can help your company stand out among its rivals.
Additionally, they make it easier for people to quickly identify your brand when they see your logo, which is a big benefit.
Marketing Materials work even in the long run
What is great about marketing materials is that they might work in your favor even years later! Sound too good to be true? It is not!
You see, if the product you give out serves a purpose for the customer, they will be more likely to keep it and will remember your company whenever they do so. This means they are more likely to recommend you to other companies.
But, it is not only the people who get the marketing materials you give out that end up becoming your clients. It is also the people around them, the people they meet! If you give out items that are often utilized, like an umbrella, for example, it will have a much wider reach than you can imagine. If you put your brand on a bag or umbrella and give it to someone as a present, they will carry it around and everyone they meet will see your company's logo as well.
Now, if that is not enough, you should also know that more than 55% of people keep promotional things for more than a year, once again according to research conducted by PPAI. So, just think about how much advertising your company might get from a simple item like an umbrella or bag.
Conclusion - Cleverly increase your sales with marketing material
Giving out high-quality marketing materials keeps you at the top of your consumer's minds. Think of it this way, whenever your customer uses the marketing material they will think about your business. Thus increasing your chance of them buying from you again or recommending you to their friends and colleagues.
Besides that, you have so many options to choose from when it comes to marketing materials!
There are a huge number of marketing materials you can use to get the word out about your brand and boost sales. There are bags, pens, clothes, tech products, and other fun items.
You can reach more potential customers if you choose a promotional item that goes well with your brand and product.
If you are not sure what items to choose, we are here to help you! We at MarkAble highly believe that marketing material makes a big difference when it comes to increasing brand awareness. That is why we put a lot of effort into designing and creating functional and high-quality marketing materials. For more information download
our brochure or reach out to us directly!
So, don't sleep on marketing materials any longer, and start using them today!
Jasmina is our Social Media Specialist. She's a dynamic and active person who loves to spend her free time at the gym or in nature.
She strongly believes that we can achieve everything we want as long as we have a clear goal in mind. That's why her favorite quote is "You can't be what you can't see".