It is no secret that B2B marketing is based on the development of human connections (even though B2B companies strive to sell their goods to other businesses). That is where social media comes into play, it helps grow these relationships. And we can't deny the fact that the importance of social media and social media presence has skyrocketed in the last couple of years!
Customers are increasingly using social media to connect and interact with brands, and marketers can connect and engage with them wherever they are: on LinkedIn, Pinterest, Twitter, YouTube, Facebook, Instagram, and even some of the more recent sites such as TikTok.
But, what are the exact reasons why, and most importantly how a good social media presence can benefit your business?
In this article, we will cover the four main reasons why you should definitely start growing your social media presence or hire a professional to do that for you.
Builds brand awareness
Brand awareness is the first and probably the most obvious reason why growing your social media presence is important. According to recent research done by the Pew Research Center, 72% of adult internet users use Facebook, 28% use Instagram, 25% use LinkedIn and 31% are on Pinterest.
To what degree a person remembers or recognizes a brand is a measure of that brand's recognition. A well-known brand is one that comes up in conversation naturally and is considered crucial when making a purchase. Just this highlights how crucial it is to get your name out there.
Today, every company understands the significance of social media marketing. Social media has become an essential tool for spreading the word about a business, whether via the use of influencers, word-of-mouth, or just your own original material.
This is due to the fact that social media provides a fantastic venue for businesses to both nurture existing connections with customers and attract the attention of potential new ones. To be more specific, many consumers become aware of new products when a buddy recommends them on social media.
Social media presence helps your brand stay relevant
In the lightning-fast digital world of today, it's impossible to predict what type of trend will become the next big thing. And even when it does, there is no way to predict how long it will remain in the public eye beyond that point.
As a brand owner, you should prioritize keeping an eye out for current topics that are popular. It is possible to reach a larger audience via the strategic usage of memes. Also, use other pop-culture phenomena if they are precisely aligned with your brand.
Your material has a better chance of being featured in the news if you have a presence on social media. That way influential users will be more likely to tweet about your company when they see it. Try to be aware of the themes that are currently popular.
Because fads often last for just a short amount of time, you need to hop on while they are still relevant. This implies that you need to be proactive. Always keep an eye out for emerging trends and current events so that you can respond appropriately to them.
Great way to show authenticity
As people, we know that trust is the most important part of any relationship. Whether it's with a family member, a close friend, or a customer. This is true whether the relationship is professional or personal. Trust is what keeps your employees interested in their jobs, and what keeps investors interested in your company. It is also what helps you build long-term relationships with your customers. And by building a social media presence you can build trust and authenticity!
Customers are more likely to connect with a brand's content and buy from that brand if the brand is authentic. If it is able to build a stronger relationship with potential customers through social media. In fact, 91 percent of consumers appreciate authenticity! So much that they are willing to endorse the company by investing in the business, or buying from the brand.
Make sure your customers know that your business is more than just a money-making machine that only looks out for itself, like the vast majority of other businesses on the market right now. People are more likely to feel a connection to a business if it shows human traits like goals, efforts, and honesty. People think that this is because these traits are more like them.
Social media presence allows you to connect with your customers
Your brand's presence on social media is an important part of your business. It's the perfect place to show off your brand's personality while also growing your group of loyal brand supporters. Some people might not think of social media as the most personal way to connect with clients. But, if you use it right, you can make real connections with the people who follow you online.
Asking your audience what they think is a smart and effective thing to do. More and more businesses are using social media as a way to talk to their clients. There has never been a better time to find out what your audience likes and how they feel about things.
People who use social media sites like to share their ideas on the internet. And, your supporters will often be happy to give you feedback on what you're doing. All you have to do is give them a topic about which they can talk about their point of view. One of the easiest ways to do this is to make a poll. You can also just ask a question along with your content.
Jasmina is our Social Media Specialist. She's a dynamic and active person who loves to spend her free time at the gym or in nature.
She strongly believes that we can achieve everything we want as long as we have a clear goal in mind. That's why her favorite quote is "You can't be what you can't see".