The exhibition started on the 2nd of September 2018 in Bahrain. Truly it was an ideal platform for all stakeholders from the automotive industry to join this event and understand Bahrain's vision towards sustainable mobility. One of the main subjects was the impact that electric cars will have on Bahrain's automotive industry's future.
As one of the event sponsors, our client Renault Middle East attended the exhibition. It was an excellent opportunity to present Renault ZOE to the Bahrain market as one of the electric cars. Above all, the Kingdom of Bahrain's objective was to announce a initiatives that will promote eco-friendly vehicles and reduce carbon footprint.
The all-new electric Renault Zoe at Mobilty 360 in Bahrain
Furthermore, Markable was responsible for Renault stand's design, execution and on-site coordination. During these 2 days, we assisted the local team with lead generation and coordination with local suppliers. Besides presenting electric cars and sustainable solutions, we witness many presentations about sustainable mobility, recent research, and the automotive industry's implementation.
H.E Zayed R. Alzayani discussin the standardization of electric vehicles in the GCC.
Additionally, Mobility 360 was organized under the patronage of H.E. Zayed R. Alzayani – Minister of Industry, Commerce and Tourism – Kingdom of Bahrain and beside him one of the main speakers was H.E. Saud bin Nasser Al Khusaibi – Secretary-General GCC Standardization Organization and Mr. Faisal Ali Rashid, Director – Demand Side Management of Supreme Energy Council, UAE.
On the second day of the event, Mr. Mark Carson, Renault Customer Service & Quality Director, spoke about the responsibility of testing all new products under local conditions. He explained how it is important to ensure the products meet regional requirements and focus on the extreme heat conditions during the summer.
As a passionate marketing & event professional, I'm client-oriented, with an instructive sales approach, and I do believe that " The power of mouth" is one of the best ways of advertising your work.
