Fortra – GISEC – UAE 2025

Cybersecurity isn’t just about defense—it’s about presence. At GISEC 2025, Fortra brought that presence to life with a powerful, precision-built exhibition space designed by Markable International. Staged at the Dubai World Trade Center from May 6–8, the activation reflected Fortra’s evolution from legacy security to next-generation cyber resilience.

With a deep understanding of tech-driven events, our team—recognized among the top event management agencies in the UAE—designed a stand that served both as a product experience zone and a brand stronghold. As seasoned exhibition stand contractors, we transformed Fortra’s vision into a visually striking and tactically functional space.

The booth’s architecture embraced control and sophistication: sharp lines, elevated displays, integrated AV solutions, and layered content flow guided visitors through interactive demos of Fortra’s automation, data security, and threat intelligence platforms. Each product story was told through custom UI walk-throughs, touchpoint displays, and cinematic motion graphics embedded into the stand.

High-speed connectivity, minimalistic executive lounges, and hospitality bars ensured that conversations transitioned smoothly from demo to deal. Every corner was optimized for professional interaction, leaving no room for downtime or digital noise.

To bolster visibility beyond the venue, we activated real-time media coverage, on-site content production, and spotlight positioning across fintech and cybersecurity channels—amplifying Fortra’s voice throughout the region.

At Markable International, we specialize in converting brand trust into exhibition excellence. Whether for cybersecurity expos, corporate summits, or product-driven activations, we create full-service solutions that move your audience from awareness to action.