Marketing Via Email – Why Good Design Is So Important?
Email marketing is one of the oldest online marketing tactics, and this tool is still one of the most substantial content marketing available to businesses. Whatever news you have to share about your business, emails are among the best ways to do it.
To maximize the effectiveness of your email marketing, you need more than great content. An attractive design will guarantee your audience will enjoy opening your emails.
Email marketing is one of the oldest online marketing tactics, and this tool is still one of the most substantial content marketing available to businesses. Whatever news you have to share about your business, emails are among the best ways to do it. To maximize the effectiveness of your email marketing, you need more than great content. An attractive design will guarantee your audience will enjoy opening your emails.
Why email marketing campaign design matters?
Do you want that your clients will get bored with your email campaigns? I’m sure you are expecting completely different results. No magic, just numbers. Over 70% of your subscribers will delete your email in under three seconds if it doesn’t look right on their device—it doesn’t matter how amazing your content or services. Besides, another 15% of people will unsubscribe from your email in less than deleting the email.
And all of this happened is to the fact that your email campaign failed to interest the audience. Don’t forget that you aren’t creating all these emails for your colleagues who, regardless, are interested. You’re designing emails to wow your subscribers
Images in your Email
Start from the format. Always use the correct image format. Popular image file types include JPG, PNG, and GIF. Depending on the type of content you’re creating for your email campaign, you’ll have to choose your image format. If you aren’t sure of the final email’s quality, send yourself test emails before sending.
Image sizes also have a role to play in creating your email campaigns. Heavy image sizes could slow down the loading speed of your email. Keep your image sizes small—no more than 1MB each, with a resolution of at least 72 PPI to make it viewable on multiple screen sizes. The images you use in your emails need to be relevant to your subject matter and give your audience value and sense. Spend more time but find some that look authentic to your brand, services, or products.
Be careful with stock photos. Sometimes the wrong type of stock photo looks generic and cheap; it does not represent your brand. Also, if you use pictures from stocks will be better to pay for a premium membership; this will give you access to the best images without watermarks. Be careful not to overuse images or choose pictures that are too large, as they can make your emails more likely to be marked as spam. Give photographs no more than 30% of the available space in the message. Consider using banner-style images. They fill the reader’s field of vision, and only one the right image can communicate your message. And remember, only one picture can tell a thousand words.
By using GIFS and other animations, you can communicate your message with fewer words. All these elements can deliver a message, show emotion, or even highlight your products uniquely and memorably.
Simpler font and shorten the text
Fonts can be useful visual tools, and you have to realize that. Using unusual fonts can make as strong an impact as an image. But better not to use creative fonts throughout the body of your email, as it’ll make your content unreadable. It is essential to plan the right content carefully and how many different topics you want to introduce—my advice to present only one topic in your email campaign. Don’t allow your readers to be confused. The best option is to use 22 pixels for headlines and 14 pixels for body text to create sufficient contrast.
A Killer CTA is a must in every email marketing campaign!
CTA has to be a killer. The clicks are an essential part of your email campaign. In other words, CTA placement is a point of contention for marketers. The best CTAs are simple and straightforward. If your CTAs are text-based, you have an excellent chance to experiment a bit by adding images. As usual, image-based CTAs in emails have a higher conversion rate than simple text links. What is essential is to make sure your background color contrasts nicely with the color of your button. Don’t forget; you must keep your CTA visuals simple and size them sensibly. Don’t go overboard. For this, you can use a tool that helps you create an image-based CTA faster; one of such tools is UberFlip.
Branding is a must in the visual world. But it doesn’t mean stamping your logo all over your email. Your company should already have a distinctive brand identity, including colors, tone of voice, and font use. Keep all these elements unchanged. For example, your social media channels or website have a specific style, own range of colors, so choose one-two elements that will be repetitive in all your email campaigns.
AMP Landing Pages
AMP for email allows users a more comfortable, friction-free way to interact with brands via email. According to AMP, here’s what you can use in your AMP emails:
- Dynamic content
When you create an email campaign, content should strictly be a priority. Though, without good design, even the best email will not be read by your audience. Create emails using images, be sure that your email is easy to read, use a professional email template designer. Always stay on top of email design ideas and trends to create campaigns that convert. But it’s important to remember that visuals should only be used when needed.
I hope you will use the tips from my blog to create a fantastic email campaign and I can’t wait to hear your feedback!
As a passionate marketing & event professional, I'm client-oriented, with an instructive sales approach, and I do believe that " The power of mouth" is one of the best ways of advertising your work.